One Year SEO Case Study: Palace Foods Inc. — Reading, PA
Utilizing data obtained from Google Analytics and Google Search Console from the dates September 1st, 2019 – September 1st, 2020, ADventure Marketing conclusively observed significant results in organic search for Palace Foods Inc.
With organic search results accounting for 65.6% of all incoming traffic during this time period, ADventure saw a healthy bounce rate maintained while amassing 11,943 page views across 5,183 users — 91% of which were categorized as new visitor traffic.
In addition to the increased click traffic, Palace Foods Inc. saw considerable increase in site impressions on search engine results pages. Palace Foods Inc. sees first page rankings for a total of 115 search queries, and has even been selected as the leading expert on the query “hot vs cold fill” to be Google’s featured snippet.
How Featured Snippets Are Chosen
Featured snippets come from web search listings. Google’s automated systems determine whether a page would make a good featured snippet to highlight for a specific search request” (Google, 2020).