5 Signs Its Time To Redesign Your Website
Do you have a business but aren’t sure when its time to redesign your website? Or are you so busy that you didn’t even realize that you should revamp your website? I hate to be the bearer of bad news, but working on your website should be a continual thing and it is important to stay on top of it. Not sure how to identify the signs that its time to make some changes? No problem, we created a checklist for you!
You’ve Just Rebranded Your Business
There are many different reasons a business may rebrand itself. This could be minor, such as a new logo or major, such as an overall change in business direction. Whatever it is, your website should reflect your brand’s overall vision and mission. This is important because a properly structured website will not only help reach marketing objectives, but will also attract and generate leads for the exact audience that you are targeting. Set up a team meeting and collaborate together to check if your website it contributing to your overall business objectives. If it’s not, it is time to redesign your website.
Lack of Responsiveness
Today, we live in a world where technology is king: there are many different devices that people are now using to access information. It is important that you have a website that is responsive to any platform. This includes smartphones, desktops, laptops, and tablets. Be sure to check out your analytics to identify how much traffic is coming in through mobile. If it is a high percentage, this should definitely be a priority for you and your website.
What does it mean to have a responsive website design? Simply put, a responsive website design allows users to easily read and navigate through pages on a website across all devices. This includes different pages being able to resize to the device that is being used. If your website is unresponsive or hard to navigate through on devices other than a desktop, it’s time to revamp.
Your Site Loads Slowly
Let’s face it: patience is rare these days with all of the information that can be accessed instantaneously. There is a clear need for speed on the Internet. A slow page can be caused for many different reasons. Your images are too large, your codes outdated or you have too many videos hosted on the site.
If your website does not load within 5 seconds, the user is most likely to navigate to another page and therefore, you lose out on a potential sale. Not only does this frustrate the consumer, but it also hurts your ranking on Google. Google’s algorithm recognizes the consumers’ need for speed and tends to skip over the slow loading websites.
Check out Google’s Page Speed Insight Tool to see how long it takes for your website to load on both mobile and desktop!
High Bounce Rate
Are you looking at Google Analytics and wondering why users don’t make it past your home page? It is probably because you are lacking quality content that is valuable to the consumer or you are missing the mark of capturing their attention. For those of you not familiar with Google Analytics, it is a free tool that allows you to analyze data for your website. Bounce Rate is a metric in Google Analytics that calculates the percentage of users that navigate through and interact with a website. If users are not spending much time navigating through your site or typically exiting your site after only viewing one page, it is most likely time for you to redesign your website. You can easily do this by adding informative case studies, blogs, or any valuable work that you have done for clients.
It Looks Outdated
First impressions are everything. If your website doesn’t look good, why should clients trust that you will provide them with quality products or services? It is important to have a website that will immediately capture the attention of users. Your website is your online face to your company so you should feel proud to have it represent you and all of the hard work that you have done. Here at ADventure, we have learned that sometimes you can get so caught up in client’s work that your own work can get lost. In order to keep up with your long-term growth, it is important to not neglect your own work and website.
Looking for help to redesign your website? Here at ADventure Marketing, we have a team of experts that can either create a new website for your business or can help revamp it to fit your needs. Contact us today!
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