Local SEO: Powerhouse Case Study
Most digital marketers understand the importance and the power of local SEO. However, many local businesses are unaware of how powerful search engine optimization can be if done correctly. And yes, it does take more than just keyword research. The ADventure team was lucky to work with a local gym here in Tampa, FL. Powerhouse Gym Athletic Club is a 50,000 square foot facility that looks to bring out the athlete in you! Previous to partnering with Powerhouse, they were experiencing trouble gaining exposure and getting people to purchase gym memberships. They had never utilized SEO strategies before, so we were excited to start from the ground up!
What Is SEO & Why Is It Important?
Search engine optimization, or SEO, is a set of rules that can be followed by website owners to optimize their website for search engines to improve their organic search engine rankings. Ok that was wordy, what does this all mean? In short, web browsers such as Google, Bing, and Yahoo all scan and read information from every website. They seek to provide their users with the most useful information so therefore, they look for websites with the most valuable content that is easy for search engines to read. When I say organic, I am referring to websites that rank on the first page without having to pay for ads(These are distinguished by the small “AD” next to their name).
In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day, looking for answers to their questions or for solutions to their problems. So why is this important? Well, when you go to Google to make a search, have you ever noticed that if you can’t find exactly what you are looking for you make a new search rather than click to the next page? You and 75% of all online users never scroll to page 2. The percentage increases as the number of pages increases as well. You may be debating on just paying for ads to have your pages rank on the first page and while that might be beneficial in the short-term, it is not a good long-term strategy. 79% of people that conduct online searches click on organic search results opposed to paid ads. In other words, good content is king.
Success Isn’t Overnight…
Hard work, communication, and research were all implemented into our local SEO strategy. The ADventure team executed extensive on-page search engine optimization as well as analyzed and researched effective keyword and back-linking opportunities. While rolling out this local SEO campaign, some of our goals included:
1. Increase website traffic and visibility
2. Rank for “Tampa’s Best Gym”
3. Increase the number of memberships purchased
While this may seem to be not too intensive to some, it is important to remember that these goals are not something that can be achieved overnight, or even after a couple of weeks. Some of you may be thinking, well local SEO is a lot easier than national or global SEO strategies, so it must not have been that hard. Never assume my friends! The ADventure team puts just as much effort in local SEO strategies as we do national and global. They both take extensive time and effort.
We could have written a long paragraph on our results, but we thought this testimonial from the owner of Powerhouse summed it up pretty well:
“Powerhouse Gym Athletic Club was ranking on the 3rd page of Google before our SEO work with ADventure Marketing. Now, using the keywords that customers in the Tampa Bay area are using to find a gym, we are ranking on the 1st page, and in some searches we are ranking 1st! In addition, they increased our online lead generation by 71% and our calls went up by 59% within 1 month of their services!”
-Matthew Midyett, Owner